Jordan: The One Finals
Experiential
Design
Jordan Brand’s The One Finals brought rising basketball talent from around the world to Paris for a high-stakes 1-on-1 tournament in the heart of the 18th arrondissement. Hosted at District 23 — a reimagined space celebrating sport, style, and community — the event marked the culmination of regional qualifiers across multiple continents. The atmosphere blended competitive energy with cultural expression, featuring live performances from legendary artists and a neighborhood block party. More than a championship, The One spotlighted the next generation of athletes and creators, with winners Tatianna Griffin (USA) and Steve Bah (France) earning year-long partnerships with Jordan Brand.
