Jordan: The One Pier 17
Experiential
Design
Working alongside a close team at Game Seven, we continued building on the energy of The One NYvsNY tournament at Dyckman, Jordan Brand rung in the 2025 Global The One Finals to life at Pier 17. The event united 22 international hoopers and eight emerging DJs to celebrate the intersection of basketball and global DJ culture. Leading up to the finals, a multi-day preheat experience across New York City. The journey culminated in a packed finale at One Victory Park, drawing thousands of fans and reaching over 11 million viewers with a viral Jordan drone show.
