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Nike: Air Max AP


Campaign
 Art Direction, Production


For this campaign our team’s goal was to leverage AI-Art for a maximal approach to seamlessly blends the lens of reality and futurism. Positioning a ‘non-descript’ model allows for every viewer to see themselves in this lucid dream world.

Various natural elements (air, water, light, etc), double exposures and GAN morphs to “bring the future to light.”



︎BRING THE FUTURE TO LIGHT︎BRING THE FUTURE TO LIGHT