Agency:
Game Seven
Client: WNBA
& Design
How do we design a space that feels both grand and intentional? For the 2026 WNBA Draft, we explored shape, light, and color to create a dynamic, dimensional backdrop to highlight each player while honoring their individual journey and collective impact. Layered mesh scrim and integrated lighting brought depth and refraction to the space, creating an environment that felt both expansive and intimate. Carried from stage through environmental branding, the experience felt seamless. Teeing off the Draft, Azzi Fudd was first pick selected by the Dallas Wings— bringing the vibrant energy of the night to the forefront.
Agency:
Game Seven
Client: Jordan Brand
Working alongside a close-knit team, we built on the momentum of the One NY vs NY tournament at Dyckman. From there, Jordan Brand brought the 2025 Global The One Finals to life at Pier 17—uniting 22 international hoopers and eight emerging DJs in a celebration of basketball and global DJ culture.
In the lead-up, a multi-day preheat experience activated across New York City, building energy and anticipation throughout the week for this monumental moment. The journey culminated in a packed finale at One Victory Park, drawing thousands of fans and reaching over 11 million viewers.
In the lead-up, a multi-day preheat experience activated across New York City, building energy and anticipation throughout the week for this monumental moment. The journey culminated in a packed finale at One Victory Park, drawing thousands of fans and reaching over 11 million viewers.
Agency:
Game Seven
Client: Nike x Footlocker
NY vs NY brought the energy of New York streetball to life across all five boroughs, as top teams went head-to-head over nine weeks in a citywide battle for dominance. Presented by Nike x Foot Locker, the tournament celebrated the culture of the game both on and off the court.
Extending the experience beyond the court, a newsletter series was developed to capture the voice and momentum of the tournament in real time— spotlighting standout players, key moments, and community stories as the competition unfolded. Fans & ballers alike were encouraged to collect the newsletters with the insentive to enter a giveaway to win exclusive prizes.
From packed neighborhood courts to high-energy finals, NY vs NY blended competition with culture— amplified through editorial storytelling, exclusive product moments, and appearances from NBA talent and cultural figures.
Extending the experience beyond the court, a newsletter series was developed to capture the voice and momentum of the tournament in real time— spotlighting standout players, key moments, and community stories as the competition unfolded. Fans & ballers alike were encouraged to collect the newsletters with the insentive to enter a giveaway to win exclusive prizes.
From packed neighborhood courts to high-energy finals, NY vs NY blended competition with culture— amplified through editorial storytelling, exclusive product moments, and appearances from NBA talent and cultural figures.
Agency:
Game Seven
Client: Nike
Championing basketball culture, we worked with Nike to install an NBA sized court at New York City’s Lincoln Center. The Nike World Basketball Festival spotlighted top high school players from around the globe, applauding their development as young players and setting the tone for their bright futures in the game.
Point of Hue
Agency:
Game Seven
Client: Timberland x Footlocker
This campaign centers on color as as a form of self-expression— highlighting each shade to define a distinct mood, character, and point of view. Each colorway creates its own world, shaped by the individuals who wear it.
Rooted in individuality, no two stories are the same. The result is a vibrant, ever-evolving composition that captures Timberland in its most expressive form.
Rooted in individuality, no two stories are the same. The result is a vibrant, ever-evolving composition that captures Timberland in its most expressive form.
Agency:
Game Seven
Client: Nike
For this campaign our team’s goal was to highlight the Air Max AP collection while seamlessly blending the lens of reality and futurism. Positioning a ‘non-descript’ model allows for every viewer to see themselves in this lucid dream world.
Various natural elements (air, water, light, etc), double exposures and GAN morphs to “bring the future to light.”
Various natural elements (air, water, light, etc), double exposures and GAN morphs to “bring the future to light.”
Passion Project
This publication honors the timeless influence of Drag— centering some of the voices that have shaped its legacy. As both a catalyst for human radical self-expression and a force in the advancement of human rights, Drag has long existed at the intersection of art and activism. Through a collection of artwork, photography and written passages, this book illuminates the power of Drag balls as spaces for chosen family, identity, and joyful resistance.