Agency:
Game Seven
Client: Jordan Brand
Working alongside a close-knit team, we built on the momentum of the One NY vs NY tournament at Dyckman. From there, Jordan Brand brought the 2025 Global The One Finals to life at Pier 17—uniting 22 international hoopers and eight emerging DJs in a celebration of basketball and global DJ culture.
In the lead-up, a multi-day preheat experience activated across New York City, building energy and anticipation throughout the week for this monumental moment. The journey culminated in a packed finale at One Victory Park, drawing thousands of fans and reaching over 11 million viewers.
In the lead-up, a multi-day preheat experience activated across New York City, building energy and anticipation throughout the week for this monumental moment. The journey culminated in a packed finale at One Victory Park, drawing thousands of fans and reaching over 11 million viewers.